Week 1 Results
75% response rate
$36,000 in pipeline generated in the first 4 days
5-figure deal closed within the first 10 days
60+ inbound connection requests
30% spike in organic signups
Prospecting in Public™ is a method of prospecting I created out of necessity. It's a guerilla ABM method invented to help B2B SaaS startups break into mid-market and enterprise, despite not having the budget for traditional ABM or the connections to get in front of the right people.
I started the Prospecting in Public™ method as an experiment in mid-July, and it was a quick way to build pipeline. In its first four days, it generated three conversations worth $36,000 in pipeline. One of which was closed within its first week.
Why This Strategy Works
The Prospecting in Public™ method is so effective because it leverages three key mechanisms:
- 99% chance of being seen by decision-makers
Unlike cold emails that get filtered or ignored, this approach ensures visibility through strategic tagging of CEOs and key stakeholders, plus connecting with 10-50 employees across departments. The high-quality visual mockups grab attention and demonstrate serious intent.
- Creates internal buzz within the target company
When multiple employees see your customized post, it generates internal conversations. People share it internally saying "did you see this company made a mockup for us?" The obvious time investment and research shows genuine commitment, earning respect from sales and marketing teams.
- People with similar profiles recognize themselves and self-qualify
Your public posts act as social proof for your broader network. When prospects see you solving specific challenges for Company A, similar companies think "we have that same problem." Instead of describing what you do, you demonstrate exactly how you solve problems.
This creates a compound effect:
The Prospecting in Public™ Flywheel
Each post creates a self-reinforcing cycle that amplifies your results
The Method
Campaign Structure
Step-by-Step Process
Setup Phase
Build Your Target Account List
Create a laser-focused list of 60+ high-value accounts that are perfect fits for your solution
Daily Execution
Select Today's Target
Choose your account from your pre-built list
Deep Research
Understand their challenges, team structure, and ideal outcomes
Create High-Quality Visual
Most important step: Create a compelling visual that shows serious effort and research
Post & Tag Strategically
Publish and tag key stakeholders and decision makers
Mass Connect
Connect with 10-50 relevant employees across departments
The more eyeballs, the more internal buzz. Start with companies where you already know people—those "warm" accounts have higher success rates.
Don't worry about reaching out first. Most people are impressed by the initiative and respect your commitment.
Before I started, I thought: "Will people find it cringe?". On the contrary, they find it persistent, smart, and out-of-the-box. You earn respect points with sales and marketing teams, who wish they had the cojones to do this. It's an icebreaker like no other.
Real Examples from the Method
Here are actual examples of Prospecting in Public™ posts that generated real conversations and pipeline:
Pro Tips
- Add people to LinkedIn a few days or even a week before doing the Prospecting in Public™ post. That way you have more connections within the account and they already had a chance to check you out.
- Complement with targeted high-quality cold emails on the accounts for maximum impact.
- This increases your chances of engaging in dialogue with the target account.
Remember: This is a time-consuming strategy, but it yields great results when executed properly. The key is in the quality of research, the visual impact of your posts, and the strategic targeting of the right people within each account.
